Neighbourhood Cards

Earlier this month I was delighted to be asked to be part of the Entrepreneurs Circle 2020 virtual convention. The Getting and Keeping of Customers.

If you are a business owner and you haven’t yet discovered the Entrepreneurs Circle and the brilliant Nigel Botterill , you absolutely should!!

In the video below during her What’s Going Well With Michelle slot, the wonderful Michelle and I discuss the simplicity of handing out neighbourhood cards and how unbelievably effective it can be for tradesmen as just one of their marketing pillars for getting and keeping customers.

In terms of designing the cards. On the front, as below, it should clearly show who you are, what you do and the various ways they can get in touch with you.

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The reverse of the card for me is the really important bit. It’s the blank space that is left for entering the first name and house number of the home that you are working in. “Hello, You might have spotted out van in the street as we are working at ‘Mary’s No.47’ feel free to stop and speak to us if you have any questions about home improvement, no matter how big or small the project” Included again is the, who you are, what you do and the various ways that they can reach you.

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With the name and house number on the card, it guarantees to attract the eye as a potential customer spots the card on the floor behind their door after you have posted it. It looks slightly like a parcel delivery. It looks personalised. Remember, you just need them to read it. They may not need the service that you are offering at that time but you still need them to read the card in case they do, otherwise, it will just end up in the bin with all the other non-letters behind the door. With so much junk delivered through peoples doors these days, you absolutely have to do everything you can to STAND OUT.

One the first day of a job we will deliver these cards to twenty neighbours. Five homes either side of the home we are working in and ten homes across. With our van in the driveway and the cards through the doors, it’s an easy connection to make that we are right there and on hand to chat with or answer any questions.

I’ll be completely honest, I wouldn’t start buying that new holiday home off the back of handing out these cards but it is extremely simple and it is 100% very effective.

We all need to attract customers using multiple different channels and for tradesmen, neighbourhood cards can be one, very inexpensive way to attract those few extra customers that you wouldn’t necessarily have gotten and they might just be the customers to make the all the difference to your year.

Have a watch of the video below, let me know what you think and if you already do this, how it is working out for you

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